Good morning!

We’re heading into the heart of Q2, and this week is all about tightening execution and building momentum. Every move we make now sets the pace for the months ahead, and I’m focused on keeping us sharp, fast, and aligned. Let’s stay locked in and keep pushing for bigger wins.

— Lucas Robinson, Founder & CEO at BudgetMailboxes.com

🎯 This Week’s Strategy:

• Energy Modeling and Optimization

🛠️ Boardroom Brief:

• Tariffs and Weak Demand Contribute to Sharp Decline in U.S. Home Construction

Strategy

🎯Energy Modeling and Optimization

Energy efficiency is no longer just an environmental concern - it’s a crucial factor in project profitability, regulatory compliance, and long-term asset value. Energy Modeling and Optimization uses digital simulations to predict a building’s energy consumption, allowing developers and builders to refine designs for maximum efficiency before construction even begins. This strategy not only reduces operating costs but also positions projects for certifications like LEED and WELL, giving them a competitive edge in an increasingly sustainability-driven market.

By adopting energy modeling early in the design process, developers and builders can make smarter material choices, optimize HVAC systems, and design buildings that perform better across their entire lifecycle.

How to Implement Energy Modeling and Optimization in Your Projects

✅ Integrate Energy Modeling in Early Design Stages
Start simulations during conceptual design to influence major decisions like building orientation, envelope design, and system selection. Early modeling creates the greatest opportunity for impactful adjustments.

✅ Use Advanced Simulation Tools
Adopt software like EnergyPlus, IES VE, or eQuest to run detailed energy analyses, including daylighting, HVAC loads, and envelope performance simulations.

✅ Collaborate with Energy Consultants
Partner with experienced energy modelers who can provide actionable insights and help identify cost-effective efficiency improvements.

✅ Iterate for Optimization
Run multiple simulations, adjusting variables like window-to-wall ratios, insulation levels, and mechanical system choices to find the best-performing and most cost-effective design.

✅ Target Energy Certifications
Use energy modeling results to pursue certifications like LEED, ENERGY STAR, or local green building incentives, adding value and marketability to the project.

Why It Matters

With stricter building codes, rising energy costs, and growing market demand for sustainable spaces, Energy Modeling and Optimization has become an essential strategy for future-ready projects. Beyond lowering utility expenses for occupants, optimized energy design enhances project profitability, improves occupant comfort, and strengthens competitive positioning in both residential and commercial markets.

Integrating energy modeling is no longer a luxury — it’s a smart investment that future-proofs developments and ensures they meet evolving performance expectations.

Now is the time to build smarter: optimize energy performance from the ground up and create spaces that are efficient, resilient, and highly desirable.

Boardroom Brief

Tariffs and Weak Demand Contribute to Sharp Decline in U.S. Home Construction

In March 2025, U.S. housing starts experienced an 11.4% decline, with single-family home construction dropping by 14.2%, reaching the lowest levels since mid-2024. This downturn is attributed to rising construction costs-approximately $10,900 more per home-stemming from recent tariffs on imported materials like steel and lumber, coupled with a decrease in buyer demand due to high mortgage rates. The resulting uncertainty has led many builders to postpone or cancel projects, signaling potential long-term implications for housing supply and affordability.

Game

🎉 Fun Finale: Play & Poll